Welcome back to week two of my blogging series. In case you missed week one – where I discussed how I started my blog – you can find it here. This week I want to talk about how I grew my blog traffic. Growing your blog traffic is probably the most difficult part of blogging. It’s hard enough to gain followers on social media let alone get people to like your photo and come back to your blog for more. There’s definitely not a one size fits all strategy, but today I’ll share some tips that have worked for me.
Here are my top 7 tips to grow your blog traffic:
- Create posts with captivating titles: “How to” and numbered lists (such as 7 ways to…) always perform well because your readers know they’re going to find something useful in your post.
- Utilize social media to promote your posts: Depending on where your blog traffic comes from (use Google Analytics to get an idea) promote your posts on that platform accordingly. For me, Instagram is a huge source of my traffic so I tend to talk about what’s on the blog there each day. I like to change out my bio link on Instagram to share my post for that day too.
- Share more lifestyle content: Lifestyle posts always perform better for me because they’re something different than fashion and typically share more insights into my personal life. I always share my outfit photos on Instagram so when there’s a blog post sharing that same look and that only, there’s really no incentive for my followers to go to my blog. They already know the exact outfit that’s there waiting for them.
- Share more than one look when doing outfit photos: I know this one requires more work, but occasionally I’ll share more than one outfit in a post and mention that there’s multiple looks on my blog via Instagram. That way there’s something different there that my followers won’t see anywhere else on social media.
- Make sure everything is SEO optimized: When I started my blog I really knew nothing about SEO optimization and it wasn’t until I started utilizing it that my blog traffic started to improve. Make sure you use catchy titles, name all of your photos with relevant key words and utilize ALT text for each photo. It definitely takes more time, but it’s worth it.
- Invest in site design: I invested in my website design well before I was making any money blogging. A professionally designed blog is laid out to keep readers engaged and for content to be easily found. To achieve success at anything, I really believe having the right tools in place is key. You don’t necessarily have to spend a lot though. There are some great templates for under $100 that look custom and they’re mobile optimized – which is super important too.
- Pin, Pin, Pin: I love Pinterest because posts live on forever and can continue to drive traffic to your site years after your initial post went live. It can take time for a post to gain traction on Pinterest, but once it does, it can be a meaningful traffic driver to your site. Inspirational posts (travel, engagement sessions, home decor) or tutorials (makeup how-to’s, home decor DIYs, etc) always perform well on Pinterest.
Outfit details: Style Mafia Top (wearing an S, also comes in black) // Rag & Bone Jeans (wearing a 23) // Chloe Faye Bag // Quay White Sunglasses (also come in pink) // Christian Louboutin So Kate Heels